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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.

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ANALYTICS & INSIGHTS

PlayNow Fast Play Games

February 22, 2022

In this issue of Data in Motion, we provide an overview of the incredible growth that the PlayNow™ category – often referred to as Fast Play games – has experienced. We review sales trends and highlight upcoming innovations for this exciting product line.

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ANALYTICS & INSIGHTS

2021 Holiday Game Recap

February 08, 2022

Loyalty and rewards programs are an important part of our industry and for good reason: not only do they provide an additional touch point for lotteries to engage their players, but these programs are often a player’s first exposure to a lottery’s broader digital portfolio.

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ANALYTICS & INSIGHTS

Lottery Industry 2021 Highlights

January 25, 2022

As the first month of 2022 comes to a close, we thought it would be a good time to share some yearend highlights from 2021. Game-specific issues of Data in Motion are currently in the works, but this issue provides an overall snapshot of how we as an industry performed this past calendar year.

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ANALYTICS & INSIGHTS

Price Points on the Rise

January 11, 2022

There is an old adage that ‘the only constant in life is change’ and it isn’t difficult to apply this to our own industry. One recent example that caught our eye was the rather dramatic increase in those purchasing $10 instant games.

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pdf, 2444 KB

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