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With the power of data analytics, we continually innovate the lottery entertainment experience. Find our latest consumer insights, analytics reports and industry trends here.

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ANALYTICS & INSIGHTS

Price Point Role Testing Research

August 14, 2024

Lottery $1 and $2 scratch games continue to have loyal players and a role in the product portfolio. Just ask our Analytics & Insights experts Rob Thompson and Angela Saviano. Read a research report their team recently presented to North American lotteries in the latest issue of Data in Motion.

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ANALYTICS & INSIGHTS

The U.S. Consumer: A Snapshot

July 31, 2024

In the latest issue of Data in Motion, our Analytics & Insights experts share highlights on U.S. consumers to help lotteries make their products easier and more convenient to find and purchase.

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pdf, 463 KB

ANALYTICS & INSIGHTS

Leveraging CRM to Reach the Right Social Media Audience

July 17, 2024

With social media becoming a primary method of advertising, our SG Digital Academy teamed up with Optimove and Meta to test the effectiveness of using "look alike audiences" to improve player acquisition and retention in paid social media campaigns. Our latest Data in Motion report explores the findings.

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pdf, 528 KB

ANALYTICS & INSIGHTS

Today's Digital Gaming Consumer

June 20, 2024

How often do consumers play games for money? Where and how do they like to play? Our questions exactly and the reason for Scientific Games' industry-first ONE Segmentation Study. This issue of Data in Motion explores our ONE research and what it tells us about iLottery and digital games.

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pdf, 385 KB

ANALYTICS & INSIGHTS

The New Digital Consumer Shopping Journey

June 05, 2024

Our latest issue of Data in Motion gives lotteries a quick snapshot of digital shopping to help them remain in step with current trends in the new digital consumer journey, so they can plan for an increasing gravitation to online purchases.

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pdf, 324 KB

ANALYTICS & INSIGHTS

The Impact of EVs on Lottery

May 22, 2024

With summer road trip season upon us, convenience stores and gas stations are adapting to changes brought by the increasing number of electronic vehicles. Without innovation to serve emerging opportunities, fewer in-store visits pose a threat to lottery sales. Our latest issue of Data in Motion takes a look at the situation.

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pdf, 374 KB

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